Reference

SmartHESTA

Marketing / Promotion

SAFETEC

SAFETEC produced a promotional video for its product SmartHESTA using an AI avatar. The finished video conveys the product's features and benefits without casting a presenter or running a shoot.
SAFETEC - SmartHESTA SAFETEC - SmartHESTA

SAFETEC, a Korean SME, produced the promotional video for its product 'SmartHESTA' with an AI avatar in 2023. AIPARK handled production with AiVATAR, building the visuals from the product material and having the AI avatar deliver the features and benefits. It is an example of a small manufacturer securing a product promotional video without casting a presenter or filming.