Jeju NongHyup, an agricultural cooperative business corporation in Korea, brought in AI avatars 'Go Jeju' and 'Yang Haetsal' as digital staff in 2024 and produced a video introducing them. The two avatars serve as presenters for the cooperative's news and guidance content, and Jeju NongHyup produces the videos itself and published them on its 'Joinus' YouTube channel. The avatars were built with AiVATAR. It is an example of a company building channel identity around two or more fixed AI avatar characters.