Graffiti, a French company, brought a virtual sommelier into its XR solution for wine retail in 2024. Scanning a QR code in the shop brings the sommelier avatar onto the customer's phone, where it describes a wine's characteristics and makes recommendations. The avatar was created and exported with AiVATAR Self-Custom Avatar, and Graffiti did the video editing for the XR solution itself. It is an example of using an AI avatar as a customer-facing retail interface rather than as video content.